STEP 1 : New testimonials will be shared in the Team Eunice Telegram chat from Nicole, Alyssa, or Liz. Like the testimonial in the chat.
STEP 2 : Save the testimonial to your phone.
STEP 3 : Make sure the image is cropped properly. There should be no extra space above or below the testimonial. The goal is to draw the reader’s attention right to the important parts of the results this client is sharing.
STEP 4 : Every testimonial must have the client’s name and picture(s) covered up. This can be done by editing the photo as you post it right in the Facebook app on your phone. Add the image to a new post and then click the edit button in the top left of the image to edit. Place a unicorn sticker over the client’s face. Use the ⚡️💪💖🦄✨ emojis to cover the client’s name. (Be sure to save the edited photo to your phone.)
STEP 5 : In the Eunice Voice, craft a post for the testimonial using the Testimonial Copy Examples for guidance. From the Unicorn Links Spreadsheet, add a CTA that makes sense for where this testimonial would logically lead.
NOTES : The CTA could be a lead magnet, another resource such as a podcast episode, a Calendly Link to book a call, or the direct link to a sales page, if appropriate.
STEP 6 : If the testimonial image is a screenshot from a post or comment with a plain background, add either a strong thick border or a colorful background image to help it stand out.
STEP 7 : Once you have the edited image it’s time to post it! Post the testimonial image and copy in the following places:
NOTES : When posting in the Unicorn Client Attraction Secrets and Wonder Pony Alumni groups complete the following: Click to add a post. At the top where it shows your name, click the down arrow (“carrot”) and select to post as Eunice the Unicorn. Once the photo and copy has been added, click the post button. Once the post is live, click the 3 dots in the top right of the post and select “Edit post topics”. Add the #wonderfultestimonials tag.
STEP 8 : Post the testimonial image to the @moneymakingunicorns Instagram Story and add it to the 💸🦄💪 highlight.
STEP 9 : If the testimonial is sharing how many clients they got or how much money they made, use the Testimonial Email Template to write up an email.
STEP 10 : Create a new campaign for the testimonial email in ActiveCampaign. Schedule the email to go out tomorrow at 9 AM EST. Then add the email to the end of the Nonstop Notifications (leads) automation.
