Wonder World

M A R K E T I N G



✨ result driven email writing ✨



ASSIGNED TO : 

STANDARD OPERATING PROCEDURE :

UNICORN GOALS : 

✨GOAL 1 : Ensure quality & consistency

✨GOAL 2 : Create result-driven content

✨GOAL 3 : Connect with audience

STEPS :

STEP 1 : Inside of your "Result Driven Email Writing Workbook," utilize the follow Order of Operations for your Email Writing: 

a. Write the body of the email
b. Write the headline
c. Write the opening line
d. Write the CTA

STEP 2 : For each email, you will provide two headline variations, two opening line variations, two CTA variations. 

STEP 3 : Once the email is written, complete the checklist to determine: 

- Is it a result driven headline? 
- Is the opening line peeking curiosity?
- Is the CTA a result driven CTA that matches the headline? 

STEP 4 : Once the answer to each of those 3 questions is a "yes," review yourself for tonality with the following questions: 

- Nicole is a D on the DISC. On a scale of 1-5, how well did you capture Nicole’s voice in this email? 

- On a scale of 1-5, how well did you integrate branded language into this email?

- On a scale of 1-5, how well did you establish authority in this email?

- On a scale of 1-5, how much intimacy did you bring into this email?

STEP 5 : Once you have answered each of the above tonality questions, go to the Team Eunice Telegram chat and report that you have completed writing the email and that it is ready for review.  

STEP 6 : Once the email is reviewed, feedback will be provide in the feedback section and the email will need to be edited to integrate that feedback. 

STEP 8: Use the template below for all emails. It can be copied and pasted over for emails moving forward. 

TEMPLATE: EMAIL 1 

Result Driven Headline #1: 
Result Driven Headline #2:

Curiosity Peeking Opening Line #1:
Curiosity Peeking Opening Line #2: 

Result Driven CTA (matching headline) #1: 
Result Driven CTA (matching headline) #2:


Entire Email with the pieces above and the body put together: 


Initial Quality Check: 
- Is it a result driven headline? (Y/N)
- Is the opening line peeking curiosity? (Y/N)
- Is the CTA a result driven CTA that matches the headline? (Y/N)

Tonality Check:
- Nicole is a D on the DISC. On a scale of 1-5, how well did you capture Nicole’s voice in this email? 

- On a scale of 1-5, how well did you integrate branded language into this email?

- On a scale of 1-5, how well did you establish authority in this email? 

- On a scale of 1-5, how much intimacy did you bring into this email?

NOTES : 



Keep Crushing Unicorn Goals!