Wonder World
M A R K E T I N G
✨ Telegram end of year reflect and refine ✨
ASSIGNED TO : Intern, Princess and Duchess Executive Assistants
STANDARD OPERATING PROCEDURE :
UNICORN GOALS :
✨GOAL 1 : Boost IG engagement
✨GOAL 2 : Share Wonder Worlds wins of year
✨GOAL 3 : Recurring offer
STEPS :
STEP 1 : Using the Neon Unicorn branded backgrounds, create 12-30 Instagram story slides that tell the story of the past 12 months in Wonder World.
These should include a range of video memories, images, testimonials, question boxes, and short and catchy text slides, with 4 CTA’s and links to purchase the offer placed strategically throughout.
As the offer is on a time limit, also include the countdown sticker on a few of the slides.
STEP 2 : Write a results driven email in ActiveCampaign and schedule it to go out between 30-60 minutes after the offer is due to go live.
STEP 3 : Nicole will create a reel that directs the audience to head to the stories to check out the offer.
This should be posted to the @moneymakingunicorns Instagram account on the day the offer goes live, about an hour before.
Add a song that matches the vibe of the reel, and in the caption, encourage the audience to drop an emoji in the comments.
NOTES : It’s a good idea to use this same emoji prompt at the bottom of the email too.
STEP 4 : Once the reel goes up on Instagram, copy the link and update the email to include a CTA link that leads straight to the reel.
STEP 5 : Around the same time as the offer goes live, start uploading the slides to the Instagram stories.
Attach music that fits the theme (think memories, reflections, yearbook-style music).
Remember to add the CTA links, countdown timers, question boxes and other appropriate stickers to the associated slides.
STEP 6 : Write a results driven text and schedule it to go out a few hours after the offer is live.
STEP 7 : Write 2 posts to be scheduled at 2 different times during the day of the offer in the two groups linked below.
These should be posted from the Eunice Business Page. Use the R&R graphics as the images for these posts.
STEP 8 : If the offer will be available for more than 24 hours, repeat this process for the following days.
NOTES :