Wonder World

M A R K E T I N G



✨ Neon unicorn black friday offers ✨



ASSIGNED TO : Intern, Princess & Duchess Executive Assistant

STANDARD OPERATING PROCEDURE :

UNICORN GOALS : 

✨GOAL 1 : Boost IG engagement

✨GOAL 2 : Attract new unicorns

✨GOAL 3 : Client retention

STEPS :

STEP 1 : In ClickFunnels, use the Neon Unicorn branding to create:

-A Sales Page
-A Payment Page 
-A Thank You Page 

for each of the offers that will be available during Black Friday week. 

Retitle the pages if necessary before editing. 

NOTES : These should already be in ClickFunnels from the previous year, so they’ll just need editing to make sense for this time around.

NOTES : Add a Sales Page, Payment Page, Payment Page and Thank You Page for the new Secret Box Offer. It’ll be a low ticket offer that’s a surprise purchase, so they won’t know what it is until they’ve bought.

STEP 2 : Update the following on the Sales Page:

-The program name on the pink button
-The price
-The time the offer expires 
-Match the details and schedule for each individual offer. 

STEP 3 : Update the following on the Payment Page:

- Name of program on top
- 6 bullet points in the feature section
- The previous price and new price
- Add the product for each offer
- Fulfillment emails link to usual Thank You page for the specific program

NOTES : Adding a Product 

- Click the Products tab (image below)
- Click Add Product
- Click Nicole Stripe
- Select One-Time
- Click Save and Next
- Enter Product Name
- Enter Price
- Click Save and Next
- Click Save and Next again
- Enable the fulfillment email
- Enter the text for the fulfillment email
- Click Save and Next
- Click Save and Next again
- Click Save and Next one more time
- At the Summary review and Return to Product List

STEP 4 : Update the Thank You Page with the following: 

Change the green button to link to the usual Thank You Page for each specific program.

STEP 5 : In ActiveCampaign, write and schedule an email to go out around 15 minutes after each offer goes live.

STEP 6 : Schedule texts to go out each day, a few hours after each offer goes live.

NOTES : Scheduling a Text


STEP 7 : Write 2 posts for each offer for the 2 groups linked below to be scheduled at 2 different times each day. 

These should be posted from the Eunice Business Page and you can use the Neon Unicorn Sign as the image.

STEP 8 : Nicole will create a reel that directs the audience to head to the stories to check out the offers. 

This should be posted to the @moneymakingunicorns Instagram account on the day the first offer goes live, about an hour before. 

Add a song that matches the vibe of the reel and a caption that encourages them to check out the stories.

STEP 9 : Once the reel goes up on Instagram, copy the link and update all the emails, texts and Facebook posts to include a CTA link that leads straight to the reel.
 
In each of the emails, texts and Facebook posts, ask them to drop a  chosen emoji, which change each day and are related to each associated offer.

STEP 10 : Create a series of Instagram slides for each offer. Including:

- The mocktail video associated with the day 
- 3 result drivers 
- A CTA link
- A question box slide
- A testimonial slide
- A slide with a 24 hour sense of urgency.

STEP 11 : Each day at the time the new offer goes live, update the Sales Page from the previous day to go to the pop up. 

- Click the pink button
- Click Set Action
- Select Open the Pop Up

This should be a ‘missed offer’ pop up that then directs them to the following day’s offer.

STEP 12 :  As each offer goes live, start uploading the slides for that offer to the Instagram stories. 

Attach catchy pop music with lyrics, and remember to add the CTA links that lead to each associated sales page, question boxes and other appropriate stickers to the slides.

NOTES : 



Keep Crushing Unicorn Goals!