Wonder World

M A R K E T I N G



✨ Client attraction secrets monthly mixers ✨



ASSIGNED TO : Duchess Executive Assistant and Sales Team

STANDARD OPERATING PROCEDURE :

UNICORN GOALS : 

✨GOAL 1 : Add another touchpoint for leads in Wonder World.

✨GOAL 2 : Book more calls for additional touchpoints.

✨GOAL 3 : Create a fun, social event for Unicorns to attend each month.

STEPS :

STEP 1 : Confirm a date and time to hold the next Monthly Mixer (usually the third Thursday of each month, at 12pm EST) and decide upon a theme. Discuss what you want to teach, and the micro-result people will get from attending the event. 

STEP 2 : Create a results-driven title for the Mixer, an activity for attendees to work on whilst on the call, the flow of the delivery and the open loop. Also decide on a result for the ‘book a call’ piece - this should link to the result of the Mixer, as it will be a call that they’ll be prompted to book during the event. Write this up in a document to refer back to throughout the month.

STEP 3 : Let Nicole know the title and the result in Team Eunice Telegram chat, so she can create a template for the placards.

STEP 4 : Write and schedule at least 3 campaign emails in ActiveCampaign - one for the day the event page is created, one the following week, and one the day before the event.

STEP 5 : Create 2 text messages to send out between the event page being created and the day of the Mixer.

STEP 6 : On the first Thursday of the month (2 weeks before the Mixer), create the event page within the Unicorn Client Attraction Secrets FB group. The event should be named ‘Client Attraction Secrets Monthly Mixer : [Results Driven Title].

STEP 7 : As soon as the event page has been created, start driving traffic through content in the Unicorn Client Attraction Secrets and Wonder Pony Alumni FB groups.

STEP 8 : As the RSVPs start coming in, begin making the placards using Procreate and Motionleap, and post them in the Unicorn Client Attraction Secrets group with the link to the event page.

Notes :  Each placard should have the #mixingstars topic tag attached.

STEP 9 : Come up with 3 questions and the description for the book a call page, and use them to create a 20 minute call in Calendly.

Notes : Create a 7 day availability time-frame following the event.

STEP 10 : Create a training or choose an unseen/unavailable for free piece of content to add to a ‘Goody Bag’ they’ll receive after attending their call.

STEP 11 : Create the Goody Bag on ClickFunnels. This should incorporate the event theme, the unseen training, plus an offer with the link to whatever paid event/retreat is coming up next.

STEP 12 :  Schedule the event in Zoom, using the name, date and time of the Mixer.

STEP 13 : A few days before the event, re-discuss and finalise the flow. Look through the list of people who have RSVP’d ‘Going’, and choose 3-5 as potential winners of the 24 Hour Backstage Pass to Nonstop Notifications.

Notes : These should be non-Nonstoppers who are warm leads and are almost ready to buy. Those who take action and show up for themselves in and around Wonder World.

STEP 14 : 5 minutes before the event, drop the Zoom link in the event page.

STEP 15 : Once you start letting everyone onto the call, begin live-streaming the event into the Unicorn Client Attraction Secrets group. 

STEP 16 : Introduce the event with a quick overview of what it’s going to look like, drop the link to book a call in the chat, and prompt them to book their call before the event delivery begins. 

STEP 17 : The delivery should then begin, whilst also preparing the breakout rooms if they’re going to be used during the event.

STEP 18 : At the end of the event, remind attendees to book a call if they haven’t already, before announcing the Nonstop Backstage Pass winner. 

Notes : To decide on the winner, keep an eye out for anyone from your potential winners list who stays on the call from the beginning to the end, and who also joins in with the activities throughout.

STEP 19 :  After the event, message the winner to congratulate them, and provide them with the link to book their 24 Hour Backstage Pass Badge Call, as well as the link to join the Nonstop group. They should also be given the relevant information for Friday’s Unicorn Support Call, so they can attend that if they wish.

Notes : Once you've let them in, create a color block announcement post from the Eunice account to welcome them into the Nonstop group.

Remember to set an alarm or put a note in your calendar to remind you to remove them from the group 24 hours after letting them in.

STEP 20 : Add a results driven title and the link to book a call to the description of the livestream/replay, and also add the call link to the comments. Post the replay URL in the event page.

STEP 21 : In ActiveCampaign, add a results driven email to the nurture sequence with the link to the replay and a CTA encouraging them to drop an emoji, key word or phrase in the comments. 



Keep Crushing Unicorn Goals!