Wonder World

M A R K E T I N G



✨ Nurture sequence emails ✨



ASSIGNED TO : 

STANDARD OPERATING PROCEDURE :

UNICORN GOALS : 

✨GOAL 1 : Reintroduce content

✨GOAL 2 : Connect with audience

✨GOAL 3 : Consistently touch base with audience

STEPS :

STEP 1 : Prior to formatting your Campaign Email in ActiveCampaign, utilize your Quality Control Email Workbook to prepare the contents of your email. Emails must be reviewed and approved by a member of the Wonder Team prior to scheduling. 

STEP 2 : Go to ActiveCampaign and click the 'Automations' from the left hand side

STEP 2 : Select 'Nonstop Notifications (Leads) nurture sequence'

STEP 3 : Scroll to the bottom of the sequence. Click the '+' button above 'Wait for 100 days'.

STEP 4 : Select 'Send an email' and then 'Create a New Email'.

STEP 5 : Title the email appropriately.

STEP 6 : Select the 'Classic' Template Type and choose the most recent email similar to the one you are adding (previous podcast, previous testimonial, etc). 

STEP 7 : Create a subject line.

(The email subject should draw the reader in/inspire them to read; such as episode name or results driven headline; be sure to include any provided emojis)

STEP 8 : Edit the email.

Paste the copy of your reviewed content from your "Results Driven Email Writing" Workboox.

IF THE SAME EMAIL WAS SENT AS A CAMPAIGN - use that as a template; change the language to make sense when opened by email

(e.g. "in this week's podcast" would  become "in this episode" and the link  updated directly to the episode).

STEP 9 : Add any images or links. Click 'Next'.

To add a link - highlight appropriate text and click the link button; then copy/paste the link into the URL field

To add an image - On the right, select the 'Insert' tab, and click the 'Image' button. Drag the image where you want it to appear in the email.

STEP 10 : Check that the subject, name and email are correct and click 'Finish'.

(Nicole Cherie and lightning@brainstorm-solutions.net)

STEP 11 : You are taken back to the nurture sequence, click 'Save' again.

STEP 12 : Scroll back to the bottom of the nurture sequence and click the '+' button under the email you added.

STEP 13 : Click the 'Conditions and Workflow' tab.

Choose 'Wait' > 'Wait for a specific period of time' and enter anywhere between 2-7 days.

Click 'Save'.

STEP 14 : Once sequence reaches 100 emails, create a new automation and link the current one to the new one. 

NOTES : 



Keep Crushing Unicorn Goals!