Wonder World

M A R K E T I N G



✨ Campaign emails ✨



ASSIGNED TO : 

STANDARD OPERATING PROCEDURE :

UNICORN GOALS : 

✨GOAL 1 : Share upcoming podcasts, retreats, offers

✨GOAL 2 : Connect with the audience

✨GOAL 3 : Share testimonials from current clients

STEPS :

STEP 1 : Prior to formatting your Campaign Email in ActiveCampaign, utilize your Quality Control Email Workbook to prepare the contents of your email. Emails must be reviewed and approved by a member of the Wonder Team prior to scheduling. 

STEP 2 : Go to ActiveCampaign; click 'Create a campaign' on the upper right.

STEP 3 : Add appropriate title. 

STEP 4 : Select 'Standard' for the Campaign Type. Click 'Next'.

STEP 5 : Check the boxes to select the appropriate email lists. Click 'Next'.

STEP 6 : Select 'Classic' for the Template Type, then select the most recent email similar to the one you're creating (podcast, testimonial, etc.)

STEP 7 : Sender details should be:
  
  Nicole Cherie
  lightning@brainstormsolutions.net
  Email Subject 

(The email subject should draw the reader in/inspire them to read; such as episode name or results driven headline; be sure to include any provided emojis)

STEP 8 : Paste the approved copy from your Quality Control Email Workbook.

STEP 9 : Add any images or links, then click 'Next'. 

To add a link - highlight appropriate text and click the link button; then copy/paste the link into the URL field

To add an image - On the right, select the 'Insert' tab, and click the 'Image' button. Drag the image where you want it to appear in the email.

STEP 10 : Ensure the Subject, Preheader Text, Name and Email are all correct. Remember, Subject and Preview Headline should all be reviewed and approved prior to scheduling. 

Add the date and time you want the email to go out. 

Click the Schedule toggle switch to 'On'. 

Click Finish to schedule the email.



Keep Crushing Unicorn Goals!