Wonder World

M A R K E T I N G



✨ Group leads Newbies Touchpoints ✨



ASSIGNED TO : SALES TEAM

STANDARD OPERATING PROCEDURE :

UNICORN GOALS : 

✨GOAL 1 : Welcome newbies and nurture new leads.

✨GOAL 2 : Provide positive reinforcement to action takers.

✨GOAL 3 : Inspire Unicorns to continue through the funnel.

STEPS :

STEP 1 : When new members join the Unicorn Client Attraction Secrets FB Group, they’ll be added to the Group Leads Spreadsheet. The Sales Team should then reach out to anyone who opted-in to a call by sending them a DM with the link to schedule their chosen call.

STEP 2 : Within the first 6 days of being accepted into the FB group, Eunice will tag all new members in a Welcome Post. In this post, they’ll receive a CTA in the comments with the link to book a Wonder Vow Call.

NOTES : This is a great opportunity to fluff up the newbies and create early relationships. In particular, it's another chance to encourage them to book a Wonder Vow Call.

STEP 3 : Within this same 6 day period, do a Live Roll Call in the FB Group where you shout out and tag the new members who have opted-in to one of the calls, and also encourage them to share a #WonderFlex post in the group. In the comments, tag the newbies who didn’t opt-in to a call, and give them the opportunity to book one from there (make sure to add the Calendly Links).

NOTES : You can alternate these between you so there’s just one Live Roll Call within each 6 day period.

(#WonderFlex details to be added).

STEP 4 : On a Monday, put a shout-out post in the FB group to provide acknowledgement and positive reinforcement to those who opted-in to one of the entry offerings (either the TikTok Call, Wonder Vow Call or if they selected the Action Taker option).

STEP 5 : On a Friday, each do a Live or Video Feature Friday Post, and tag everyone who opted-in to your call. Add the Calendly Link in the comments, so anyone who didn’t see your DM can then go ahead and schedule their call.

STEP 6 : When you’re on the opt-in calls, take a screenshot of you and the Unicorn on the call. Before ending the call, request a testimonial and ask them to post it in the group and tag you. When the call is finished, go to the FB Group, post the screenshot you took with a quick shout-out/explanation and drop the Calendly Link in the comments for others to book a call with you.

NOTES : Before you get off the call, you want to encourage them to book a second call, and you can post about this in the FB Group when they do.

If they’re not ready to move onto a second call or to talk about Nonstop, it’s also a great opportunity to offer them something else at the end of this call. This could be the next event/Wonder Retreat, or even Money Making Unicorns if they respond with price objections. You can use Assumption Closing for this, but remember this is only for 20 Minute Bonus Calls - not for Unicorns who have already paid for something.

STEP 7 : Out of all the Unicorns who booked and completed a call, and also posted their testimonial in the FB Group, choose one Unicorn Winner who you feel followed through the best. You can then shout them out using Content That Crushes.

NOTES : You should also post the Calendly Link in the comments so that other Unicorns can book their calls with you after seeing this post.

STEP 8 : For Unicorns who complete their calls, the whole of Team Eunice should create extra engagement on their posts as more support, encouragement and positive reinforcement for taking action.

NOTES : 



Keep Crushing Unicorn Goals!